About me

Personal Introduction

Welcome to my personal website! I'm passionate about technology, digital marketing, and growing businesses through data-driven strategies and artificial intelligence. As Advertising Director at eMAG, I work daily to make the product I lead the best it can be, leveraging AI to discover hidden insights and build bulletproof plans that transform digital products.

Beyond my work at eMAG, I'm also a YouTuber and blogger, though I've ignored content creation in recent years. I'm working to restart creating public content that helps both Romanian potential customers solve their digital issues and members of my Romanian and international community improve their careers in IT and digital fields.

Professional Background

As Advertising Director at eMAG, one of the largest e-commerce marketplaces in Eastern Europe, I'm responsible for leading the platform's advertising and growth strategy. My work involves developing and implementing digital marketing strategies, optimizing campaign performance, and leveraging artificial intelligence to discover growth opportunities.

My specialization includes consulting for B2B SaaS, with a focus on growth strategy, Product Led Growth, digital audits, UX, analytics, and applied AI. I work hands-on with teams to drive measurable results and transform digital products into business successes.

Skills and Expertise

My skills cover a wide range of domains, from business strategy and digital marketing to front-end development and product management. Here are my main areas of expertise:

• Strategy: Business strategy, brand strategy, growth strategy, growth hacking
• Technology: Applied AI integration, digital auditing, design and UX, analytics, DevOps, front end development
• Management: Project management, product management, team management, leadership
• Marketing: Digital marketing, SEO, SEM, direct marketing, social media, email marketing
• Design & Development: Information architecture, interface design, mobile first responsive web design, usability, accessibility, progressive enhancement

Values and Principles

In my work, I follow several fundamental principles that guide both my professional approach and how I build products and solutions:

• Simplicity: I believe perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.
• Progressive Enhancement: The basis of accessibility and the modern web is rooted in the idea that you should build a site that works for everyone, regardless of their context.
• Mobile-first: I design for the smallest screen first, for the most constraints first, then enhance for larger screens and greater capabilities.
• Standards: Code quality isn't just proof you have skills. It's a way to set expectations on yourself and nurture healthy principles around semantics, accessibility, performance, maintainability, and predictability.
• Transparency: I'm open about using artificial intelligence in my work and believe in total transparency about how and why I use AI.